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Essence Launches In Target Stores

The affordable cruelty-free cosmetics brand is rolling out to 300+ Target stores.

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By: Marie Redding

Senior Editor, Rodman Media


Essence makeup—a range of affordable, fun, and cruelty-free cosmetics— is rolling out to 300+ Target stores.

Following the overwhelming success of the brand’s launch on Target.com last year, this in-store expansion will offer Target shoppers newfound accessibility to essence’s beloved product range.

Essence Cosmetics is manufactured and marketed by Cosnova cosmetics.

Jeffery Wagstaff, CEO of Cosnova Inc, says, “We’re constantly looking for ways to provide our customers with joy through our products. As we continue to identify ways to appeal to Gen Z and Millennial audiences, we couldn’t be more excited to offer our range within Target stores and make essence cosmetics more accessible to Target shoppers.”

Essence products now available in select Target stores include the brand’s best-selling Lash Princess False Lash Effect Mascara and Pure Nude Highlighter.

New launches include Extreme Shine Volume Lipgloss, Mini Eyeshadow Palettes, and more.

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